The BBC reports on comments by Lakehead university president and vice-chancellor Frederick Gilbert (bio), regarding his university’s efforts to gain students by intimating that Yale is, at best, a third rate institution (well, they’re telling us it’s behind Lakehead) and calling the president of the United States a moron.
Dr. Gilbert told Reuters: “It was literally a tongue-in-cheek way of getting attention.”
Either Dr. Gilbert is unfamiliar with the meaning of the word “literally”, or he is able to speak clearly despite the pain of biting his tongue with his molars.
Not everyone agrees that the ad campaign was the “we’re smart” idea. Isabelle Poniatowskie, president of Lakehead’s student union, said the campaign was “repugnant”, “low-brow” and “lacked class.” I thought that was the point.
The ad itself makes this statement: “Lakehead is different. We believe the person you become after you graduate is even more important than the person you were when you enrolled.” I believe the president of the United States would agree with that.
Dr. Gilbert “holds a B.Sc (Hons) degree from Acadia University and MSc and PhD degrees in Zoology from the University of Guelph.” He is, as noted, president of Lakehead university.